Virtue Recovery Shampoo works to rebuild damaged hair with each use. It gently dissolves daily build-up while filling in cracks of damage to leave hair healthy, soft, and supple. Formulated with first-of-its-kind Alpha Keratin 60ku, this shampoo behaves like high-powered treatment products, depositing pure, human keratin protein directly into the hair. It works hard to fill in cracks in the cuticle to heal hair and repair damage from heat, chemicals, and color treatment.

Key Benefits

• Cleans, Replenishes, Nourishes
• Ideal for: All hair types, especially hair thats damaged or in need of extra care.
• Perfect for stressed-out hair thats been dehydrated from heat styling or chemical treatments.
• Safe for color-treated and chemically treated hair.
• Fragrance: A rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods.